Learning how to use Google AdWords to win customers
27/10/10 11:32
It does not matter if you have the best product in the world, if your potential customers do not even know you exist.
In a previous business I was involved in, I was able to get us from zero to well over 1,000 customers in just a short year. Part of that success was thanks to us using Google AdWorlds effectively. What AdWords allows you to do is bid on sponsored advertising next to search results and, optionally, on other websites that use AdWords. For example, if you offer recycling services, you could bid on “recycling” and ensure that you always appear at the top of search results when someone searches for “recycling”. You can even target your ads geographically, so that you only appear when someone searches for “recycling” in Ireland, but not in the UK. This is useful if you only offer your service in a particular country.
The following video explains how you can fine tune your AdWords campaign.
If you don’t want to do it yourself, we can manage your AdWords campaign for you.
In a previous business I was involved in, I was able to get us from zero to well over 1,000 customers in just a short year. Part of that success was thanks to us using Google AdWorlds effectively. What AdWords allows you to do is bid on sponsored advertising next to search results and, optionally, on other websites that use AdWords. For example, if you offer recycling services, you could bid on “recycling” and ensure that you always appear at the top of search results when someone searches for “recycling”. You can even target your ads geographically, so that you only appear when someone searches for “recycling” in Ireland, but not in the UK. This is useful if you only offer your service in a particular country.
The following video explains how you can fine tune your AdWords campaign.
If you don’t want to do it yourself, we can manage your AdWords campaign for you.
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