10 Reasons to Create a Facebook Page for Your Company
14/12/10 20:23
With the economy being in the place that it is, there has never been a more important time to find new ways to sell yourself online. If you are thinking about creating a Facebook page for your business, we recommend reading this article by Mary Fletcher Jones.
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Why social media like Facebook should be an important part of your marketing strategy
28/10/10 09:05
I read an interesting article in Fast Company about the importance of using social media to get your message out there, and how nowadays using platforms like Facebook or Twitter may be more important than even your logo design. Social media isn’t just a great platform to connect with your customers, but also to listen to their feedback and opinions. As a business, you should not be ignoring this opportunity. At the very least, you should integrate Facebook into your website.
Steve McCallion writes:
Steve McCallion writes:
Read Steve’s full article here.“Social brand platforms are not experiential marketing gimmicks. They do not exist to promote something else, but rather they are useful in and of themselves. A logo, by contrast, doesn't actually do anything.”
Learning how to use Google AdWords to win customers
27/10/10 11:32
It does not matter if you have the best product in the world, if your potential customers do not even know you exist.
In a previous business I was involved in, I was able to get us from zero to well over 1,000 customers in just a short year. Part of that success was thanks to us using Google AdWorlds effectively. What AdWords allows you to do is bid on sponsored advertising next to search results and, optionally, on other websites that use AdWords. For example, if you offer recycling services, you could bid on “recycling” and ensure that you always appear at the top of search results when someone searches for “recycling”. You can even target your ads geographically, so that you only appear when someone searches for “recycling” in Ireland, but not in the UK. This is useful if you only offer your service in a particular country.
The following video explains how you can fine tune your AdWords campaign.
If you don’t want to do it yourself, we can manage your AdWords campaign for you.
In a previous business I was involved in, I was able to get us from zero to well over 1,000 customers in just a short year. Part of that success was thanks to us using Google AdWorlds effectively. What AdWords allows you to do is bid on sponsored advertising next to search results and, optionally, on other websites that use AdWords. For example, if you offer recycling services, you could bid on “recycling” and ensure that you always appear at the top of search results when someone searches for “recycling”. You can even target your ads geographically, so that you only appear when someone searches for “recycling” in Ireland, but not in the UK. This is useful if you only offer your service in a particular country.
The following video explains how you can fine tune your AdWords campaign.
If you don’t want to do it yourself, we can manage your AdWords campaign for you.
